The Windows installer supports some command line parameters for silent installation:

Starts the installer without question messages, only showing the progress window
Starts the installer without any message boxes at all
Overrides the default directory name displayed on the Select Destination Location wizard page. A fully qualified pathname must be specified.
/GROUP="folder name"
Overrides the default folder name displayed on the Select Start Menu Folder wizard page.
Instructs Setup to load the settings from the specified file after having checked the command line. This file can be prepared using the '/SAVEINF=' command as explained below. Don't forget to use quotes if the filename contains spaces.
Instructs Setup to save installation settings to the specified file.