The Windows installer supports some command line parameters for silent installation:

/SILENT
Starts the installer without question messages, only showing the progress window
/VERYSILENT
Starts the installer without any message boxes at all
/DIR="C:\dirname"
Overrides the default directory name displayed on the Select Destination Location wizard page. A fully qualified pathname must be specified.
/GROUP="folder name"
Overrides the default folder name displayed on the Select Start Menu Folder wizard page.
/LOADINF="filename"
Instructs Setup to load the settings from the specified file after having checked the command line. This file can be prepared using the '/SAVEINF=' command as explained below. Don't forget to use quotes if the filename contains spaces.
/SAVEINF="filename"
Instructs Setup to save installation settings to the specified file.